Bill Lane
Chief Executive Officer
Fastlane Advertising

Bill Lane is the owner and CEO of Fastlane Advertising (formerly Impressions Communications). After a 20+ year career in the advertising community in Washington, DC. Bill’s most recent position prior to ownership of Fastlane was as a Group President and Senior Vice President for TMP Worldwide Integrated Marketing Communications (formerly Stackig Advertising & Public Relations), the business-to-business component of a $1.2 billion agency. Prior to TMP, Bill was also employed by J. Walter Thompson, BSA Advertising and The May Company.

Bill offers a diversified set of qualifications to the clients with whom he works. Originally a copywriter, Bill has worked on the account service and strategic planning of client activities over the past 25 years. Beginning in retail and high-end home consumer goods and ranging into high-tech and professional services, Bill has served a wide range of clients. Among those clients are organizations such as MCI, Northrop Grumman, AT&T/NCR, the US Department of State, Newport News Shipbuilding, the British Standards Institute, the US Census Bureau, CNA Insurance, Oracle Corporation, Lockheed Martin, the American Institute of Aeronautics and Astronautics, Texaco, Unisys, EMC Federal Division, Anteon Corporation, and many others.

Bill graduated from Georgetown University with a BA in English. He has served as the Director of Marketing and Communications for the Fairfax County (VA) Chamber of Commerce, and is also active in community organizations in the Florida Keys as a member of the Key West Chamber of Commerce and has served as a board member of the Florida Keys Leave A Legacy Foundation.

Michele Campbell
Agency Manager & Account Executive

Michele has been with Fastlane Advertising for approximately 3 years. Prior to working for Fastlane Advertising, Michele was the Marketing Manager for H.L. Bouton Company, Inc. (Wareham, MA). During her time at Bouton Michele implemented and developed marketing promotions to increase revenue with distributors and coordinated sales conventions nationwide. She also maintained websites, developed logos, and was responsible for the creative content and copywriting of magazine advertisements.

At Fastlane Advertising, Michele performs similar duties, while also working with clients to ensure that their goals are met and objectives achieved with their adverting campaigns. She supervises account and key vendor activities, and works closely with the creative team to ensure quality service.

Michele graduated from the Massachusetts College of Liberal Arts (MCLA) with a Bachelors Degree in Business Administration with a minor in Sociology. During her time at MCLA she worked for the college performing market research for the Academic Affairs Office and created, developed, and maintained the advertising campaign for Body Works of Pittsfield, MA.

Amy Tripp
Art Director

Prior to working for Fastlane Advertising, Amy worked as an Art Director & Lead Composer for the Marathon Free Press. Her experience before working for Cooke Communications included over 5 years in the printing industry both as an Art Director and Graphic Designer in Jacksonville, Florida. Amy has also worked as a freelance graphic designer on logos, catalogs and websites for small to large corporations.

As Art Director at Fastlane Advertising, Amy works closely with the clients and in-house staff to provide quality design and brand recognition for each client on print advertising, Web design, brochures and collateral, signage and other types of communications tools.

Amy graduated Magna Cum Laude from Tampa Technical Institute, Tampa Florida with an Associates in Commercial Arts / Graphic Design.

David Smith
Copywriter

David Smith is a full-time writer and marketing consultant with more than 25 years of communications expertise working with a wide range of government and private sector clients. Specialization areas include technology, homeland security, transportation, information technology, energy, healthcare, and government, combined with strong academic research and Capitol Hill background.

David’s professional experience includes:

Principal, Amanuensis Communications, Vienna, VA. Writing and creative concepts for Fortune 500 firms, trade associations, research and academic institutions, and government agencies; B2B, B2G, B2C, G2G; Annual Reports, product/service marketing brochures, direct mail, ads, speeches, presentations, op-eds, newsletters, radio/TV, interactive materials; U.S. Government agency collateral requirements, from annual activity summaries and brochures, to recruitment and public affairs materials; Government Proposal strategy and writing; Corporate identity, company profiles and Branding campaigns; Strategic planning, including marketing/PR and Business Plans; Articles, white papers, speeches, position papers on technical subjects; Survey research and analysis with marketing focus; Training and orientation materials in print and multimedia. Video scripting and production;

Vice President, Account Manager and Senior Writer, Stackig Advertising and Public Relations, McLean, VA (now owned by TMP Worldwide). Comprehensive senior account management in all areas of print and broadcast advertising, marketing, recruitment communications, collateral and direct mail for public/private sector clients; Specialization in service to US Government agencies; Managed and coordinated efforts of creative, production, research and media staff in 120-person full-service ad agency with $85 million in annual billings; Active in creative process as well as full-service client contact, budget/billing and new business promotion; Successful in retaining clients and writing complex proposals; Strategic planning for major integrated multi-level campaigns; Research Director for survey analysis and focus group projects.

Account Executive, TYL Associates Advertising, McLean, VA. Accomplished full range of account service and creative tasks in small, ten-person agency; Advertising/PR for high technology Washington "Beltway" businesses; Produced all advertising and promotion for successful launch of NewsNet, one of world's first commercial Internet enterprises, an online pay-for-use business newsletter database founded by The Philadelphia Enquirer.

Legislative Assistant, US House of Representatives. Analyzed issues and advised Rep. Thomas Downey, Member of the House Ways and Means and Budget Committees as his personal staff assistant. Primary responsibility for tax issues, foreign policy, international trade and defense procurement, secondary responsibility for environment and energy.

Education:

Advanced Degrees, Cambridge University and University of Kent at Canterbury, England.

B.A., Wheeling Jesuit University, WV, USA.

Representative clients include: Computer Sciences Corp, Northrop Grumman, Lockheed Martin, BAE Systems, Dell Computer, EMC, VMware, AMS, Edison Electric Institute, Defense Contract Management Command, Sun Microsystems, CACI, Parsons Transportation Group, Federal Highway Administration, Dept. of State, GAO, Dept. of Homeland Security, FDIC, Monster.com, B/E Aerospace, ORACLE, Fannie Mae, Freddie Mac, Harris Corporation, National Community Pharmacists Association, Lucas Aerospace, Coca Cola, Baltimore Gas & Electric, Lucent, GTE, GE Capital, Federal Express, MCI/Worldcom, Georgetown University Hospital, Washington Hospital Center, Johns Hopkins Applied Physics Laboratory, PEC Solutions, Trans-Elect, Kodak, Symantec, Cisco, TRW/BDM, PRC, TRW, CONTEL, Newbridge Networks, Microdyne, Cincinnati Bell Information Systems, Loral Systems, Ford Aerospace, The Johns Hopkins University, Washington Hospital Center, US Department of Transportation, US Department of Justice, Department of State, NASA, Department of Defense, White House, Advanced Technology Inc., GTE, Honeywell, Nestle, The Source, and others.

Dennis Taylor
Copywriter

For more than 25 years, Dennis has earned his keep “putting words in a row” professionally -- writing ad copy, publicity releases, broadcast scripts, brochures, rack cards, direct mail pieces and web sites. Dennis is knowledgeable on Keys lore, history and trivia, as he grew up spending weekends and summer vacations at family properties in the Keys. As an adult, he and his wife lived in Key West and the islands for more than a decade, where he used faxes, e-mails and commutes to the mainland to write for regional and national accounts.

As a beginning step for a project, Dennis likes to develop what he calls “theme lines.” These are features, benefits and central selling points of the client’s product, presented as strong headlines. Client feedback provides a short list from this presentation to create material for the entire campaign: sub-headlines, copy points and tag lines.

A Partial List Of Some Of The People Who Know Dennis Taylor’s Word’s Worth:

Keys Real Estate:
Coldwell Banker – Schmitt Realtors
Greg O’Berry Realtors
Margarita Villoch Realtor
Island Group Realty
MR Real Estate Group
Preferred Properties
Martha Robinson
Prudential/Knight Realty
Monroe County Tourist Development Council (Account Manager and Copywriter)
Each of the Five Districts: Key Largo, Islamorada, Marathon, Lower Keys, Key West.
Sunset Key
Pelican Landing Resort and Marina
Simonton Court Historic Inn and Cottages
Atlantia Hotels and Resorts
Atlantic Shores
Marriott Key Largo Bay Beach Resort
Marina Del Mar Resort (Key Largo)
Holiday Inn Key Largo
Ramada Inn Key Largo
Hampton Inn and Suites
Travelodge and Suites (Key West)
The Brass Key Guesthouse (Key West and Provincetown)
Emerald Isle at Money Key (Private island for weekly rentals)
Ambrosia House Tropical Lodging
Alexander’s Guesthouse
Coral Tree Inn
Oasis Guesthouse
Big Ruby’s (Key West, Costa Rica and France)
Coconut Grove Guesthouse
Equator Resort
Island House
Heron House
Lighthouse Court
Cypress House
Marrero’s Guesthouse
Mermaid and Alligator
Almond Tree Inn
Square One
Diner Shores
KFC in Monroe County
Tim Ryan Restaurants:
Café Des Artistes
Commodore Steakhouse
Abbondanza Italian Restaurant
Duffy’s Steak and Lobster House
Tripp Restaurant Group:
Alonzo’s Oyster Bar
Half Shell Raw Bar
Turtle Kraals
A and B Lobster House
Berlin’s Cigar Bar
Chops at La Concha
Ocean View Restaurant at The Reach
Rooftop Café

Some Other Keys Clients:
Tennessee Williams Fine Arts Center
Key West Art & Historical Society
Key West Museum of Art and History
Hanns Ebensten Travel
The Medicine Shoppe
Key West Aloe
Keys Federal Credit Union
Political Campaigns: Rick Roth (twice), Shirley Freeman, Jack London and Michael Ingram
Old Town Medical Center

Some Other Tourism Clients:
Howard Johnson Hollywood Beach Resort
Cadillac Hotel & Resort (Miami Beach)
Royal Palms Hotel (Ft. Lauderdale)
The Villa Hotel (Palm Springs)
The Boatslip Beach Club (Provincetown)
Omni Hotel (Newport News)
Sheraton Brickell Point (Miami)
City of Mount Dora

Some Regional and National Clients Outside of The Keys:
ARO Sport Utility Vehicles
Trane Air Conditioning (Florida, Georgia, Texas)
Lamborghini Factory Fantasy Racing
Outback Sports (Div. of Outback Steakhouse: Trophy Suites, Paradise Golf)